BRANDS WILL INVEST $36 BILLION IN SPORTS SPONSORSHIPS THIS YEAR.
Most have no independent way to verify they received all deliverables that they invested in.


Partnership Governance & Verification
The Oversight &
Fulfillment Gap
Three numbers that define every under-managed partnership portfolio.
70-85%
Avg. Fulfillment Rate

Industry average sponsorship fulfillment rate

Only 37%
No Standards

of sponsors have standardized measurement process

15-30%
Lost Value

of your contracted partnership


A $1M partnership deal with just 10% under-delivery represents $100K in unrecovered value annually. Across a multi-team or multi-property portfolio, this exposure compounds quickly..
The Governance Gap
Three layers of sponsorship measurement. The Sentinel is the only one that is independent and on-site.
PROPERTY-SIDE ANALYTICS
TRAJEKTORY, KORE, SPONSORUNITED, AND SIMILAR AI & CRM TOOLS

Contracted by teams and leagues. Their data reaches the brand through the team's recap channel and modeled from broadcast feeds and attendance estimates, not physical observation.

Provided by the same party with financial incentive to confirm delivery, whether or not it occurred.

internal brand management
BRAND TEAMS REVIEW TEAM-SUPPLIED RECAPS

Time-consuming. Built around recaps generated by the party being measured.

Internal teams add hours, not independence.


THE SENTINEL
CONTRACTED BY THE BRAND

Physically present. In real time. Independent verification at every contracted touchpoint; signage, talent, hospitality, and beyond.

Every asset manually verified by a person, not modeled from broadcast feeds and attendance estimates. Every finding pursued to written resolution.

The Sentinel is not a replacement for the analytics stack.
The Sentinel is the brand-side independent governance layer that has never existed in sponsorship.
The 360° Difference
One independent firm. Six integrated functions. Full partnership governance.

Most providers solve part of the problem. Analytics platforms model the data. CRM systems manage the contracts. Internal teams chase the recaps. None of them are independent, physically present, and contractually accountable to the brand at the same time. The Sentinel is the only firm that delivers the full 360, in a single independent engagement.


Six functions. One independent firm. Full coverage. No conflict. No gaps.
The Economics of Verification
Representative math on a $1M annual sports partnership.
Without independent governance, $100K to $200K of unverified under-delivery is absorbed as a sunk cost every year.
$8.62B IN TEAM SPONSORSHIPS IN 2025.
HOW MUCH OF YOURS WAS ACTUALLY DELIVERED?


We built The Sentinel to answer that question…with independent verification, physical presence, and active recovery of every dollar of value you contracted for.
30 minutes. We'll walk through what a portfolio audit would uncover, using one of your active deals as the example. No commitment
SCHEDULE A CONVERSATION